Creative WRITING skills FOR CORPORATE COMMUNICATIONS
Creative WRITING SKILLS FOR CORPORATE COMMUNICATIONS
If you want to craft an authentic and engaging piece of writing, you need to do more than describe ‘what’s happening’. How DO you find the ‘stories’ at the heart of your communications? How do you encourage readers to care about your subject?
This one day course will introduce you and your employees to some of the essential skills of creative writing, including: how to engage your reader from the very first sentence; how to distinguish the ‘story’ you’re telling from the ‘situation’ you’re describing; how to choose the most appropriate ‘voice’ with which to tell your story; how to ‘show’ rather than ‘tell’ your readers what you want them to know.
The course can take place in person or online via Zoom.
course content
How to distinguish the ‘story’ you want to tell from the ‘situation’ you want to describe in your creative non fiction writing.
How to create vivid ‘characters’ (including real people) in your writing.
How to develop the right ‘voice’ for your story.
How to ‘show’ rather than ‘tell’ your reader what you want them to know.
How to do immersive writing.